What is a Google account


To use one of the Google services, such as Google Analytics, Tag Manager, etc, you need a "Google Account".

This does not necessarily mean that you need a Gmail account. A Google account can be linked to any e-mail address, even your existing e-mail.

If you do have an existing Gmail account, you do automatically have a Google account, linked to the same e-mail address, which you can use on other Google services.


Create a new Google account


  1. Visit https://www.google.com/accounts/NewAccount
  2. Fill in your first and last name
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  3. Username:
    1. If you want to create an account and a new Gmail account, fill in a username
      (note: this will create a Gmail account)Image Placeholder
    2. If you want to use an existing e-mail address, clik on Use my current email address instead, and fill in your e-mail.
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  4. Create a strong password, and repeat this in the Confirm field
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  5. Click "Next"
  6. In case you choose to use an existing e-mail address, you will have to enter a confirmation code on the next page. This code will be send to your e-mail.